SANJAN’s Story:
A legacy of Heat and Heart
In the heart of Malaysia, where bustling markets hum with energy and the air is thick with the aroma of sizzling street food, a fiery legacy was born. Sanjan isn’t just a sauce—it’s a story, a tradition, and a celebration of bold flavors that bring people together.
With a modern, vibrant twist, Sanjan was created to become the go-to sauce & paste brand that blends authentic Malaysian heritage with a bold, playful, and shareable experience. From sizzling street stalls to innovative fine dining and viral social media food challenges, Sanjan is igniting taste buds worldwide, striving to be the must-have Nanyang sauce & paste brand on tables across the globe.
From the first spoonful to the last drop, Sanjan isn’t just about heat—it’s about history, passion, and the joy of sharing flavors that make every meal unforgettable.
MISSION & VISION
Mission
Sanjan’s mission to preserve tradition while igniting innovation, crafting high-quality sauce and paste that connects cultures and enhances every meal. Ultimately making Malaysian flavors accessible worldwide, creating a brand that thrives in both digital and physical spaces—celebrated by locals, loved by tourists, and embraced by a new generation of flavor seekers.
Vision
To be the world’s most beloved Malaysian sauce and paste brand, blending authentic heritage with a modern twist to bring bold flavors to every table, from local kitchens to global stages.
SPICY, SAUCY, UNAPOLOGETICALLY MALAYSIAN
WHY SANJAN?
Authentic Flavours, Uncompromised Convenience
SANJAN’S sauces and pastes maintain genuine, traditional textures, unlike mass-produced brands that taste artificial. Delivering true Nanyang flavours, SANJAN’S ready-to-use packs bring restaurant-quality taste to home kitchens while fitting seamlessly into modern lifestyles.
Distribution Across SEA
Covering the entire western region of Malaysia and expanding across Southeast Asia (SEA), SANJAN ensures efficient supply chain management, minimizing delays, and guaranteeing on-time delivery to households and businesses alike.
SANJAN’S Certifications
HALAL Certified - Ensuring all SANJAN products meet strict Halal standards to accommodate anyone and everyone.
MESTI Certified - Compliance with Malaysia’s food safety and hygiene regulations.
Produk Malaysia – Proudly made in Malaysia, supporting local flavors and quality.